UPP stands for Unilateral Pricing Policy. This restriction does not allow vendors of products like contact lenses to offer discounts, rebates, or incentives to retail consumers. This is because products that fall under UPP guidelines have prices that are fixed by the manufacturer. No matter where you go, you will find that both online and brick and mortar retails must adhere to this policy. LensDirect prides itself on offering contact lenses for the best price. You can rest easy knowing that products on our website with UPP restrictions are offered at the lowest price dictated by the manufacturer, which in turn is the lowest price to our customers.

Does UPP Pricing Effect Contact Lens Coupons?

Since products that fall under UPP pricing restrictions are already offered at the lowest sale price, we unfortunately cannot offer coupons that reduce the cost of those items. For a full list of products that fall under UPP pricing restrictions see below.

Which Contact Lenses are affected by UPP pricing?

If you find a lower advertised price on these items elsewhere, let us know – we’ll match it!

  • Air Optix Colors
  • Bausch & Lomb ULTRA
  • DAILIES AquaComfort Plus Multifocal 30 Pack
  • DAILIES AquaComfort Plus Multifocal 90 Pack
  • DAILIES Total 1 30 Pack
  • DAILIES Total 1 90 Pack
  • Focus Dailies Toric 30 Pack
  • Focus Dailies Toric DW 90 Pack

If you would like to know more about the Unilateral Pricing Policy, please contact your dedicated account representative, by calling 1-800-536(LENS)-7111, or emailing [email protected]

Categorized in:

Contact Lenses