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Privacy Policy


Commitment to Privacy

Thank you for visiting LensDirect.com (the “Site”) website which is operated by ArkNet Media LLC.We are strong believers in everyone's right to be left alone, to be allowed to live and make choices without the world studying every move, and we pledge to honor your privacy in every way we can. To better protect your privacy we provide this notice explaining our online information practices.

Information Collection and Use

Certain information is collected from you so that we can process your order more efficiently. The types of personal information collected at these pages include:

Name and Address
Email address
Phone number
Credit/Debit Card Information
Browser information and IP address,

Information is collected in various ways such as cookies, server logs, third party tracking solutions and any information that you directly provide while visiting the Site. Except for sharing the information with third parties to fulfill orders and to provide customer service and in the case of for Exceptional Situations we will not grant any third party the right to share your information with others. When you place an order with LensDirect.com, we send your personal information to our fulfillment partners; fulfillment partners have agreed to use this information only to fulfill, bill, and service your order. By submitting your e-mail address to us by placing an order, creating an account or otherwise, you agree to receive ongoing e-mail communications and marketing from us. You may opt-out of marketing communications at any time using the links provided at the bottom of these communications.

Ongoing Communications

The Site will continue to send you important transactional correspondence such as expiration and refill notices, as well as any communications regarding financial transactions even if you unsubscribe from our marketing emails.

Cookies

The use of advertising cookies sent by third-party servers is standard in the Internet industry. You may occasionally get cookies from our advertisers. LensDirect.com cannot and does not control these cookies.

Exceptional Situations

Notwithstanding anything to the contrary we reserve the right to disclose any content, records, or electronic communication of any kind (including personal information or private electronic communication transmitted on our site): (i) to satisfy any law, regulation, or government request; (ii) if such disclosure is necessary or appropriate to operate the Site; or (iii) to protect the rights or property of LensDirect.com or its users, sponsors, providers, licensors, or merchants. The Site also reserves the right to reject any order or to request additional information from any customer.

Business Transfers

In the event of the sale of the Site to a third party it is possible that your information may be transferred and that third party may continue to use your personal information as set forth in this policy.

Traffic Data

Each time a visitor comes to a LensDirect.com website, information is collected to improve the overall quality of LensDirect.com sites. LensDirect.com collects the visitor's domain name/IP Address referral data (e.g., we record the address of the last URL a user visited prior to clicking through to a LensDirect.com site), and browser/platform type In addition to collecting this type of information, LensDirect.com's advertisement delivery system collects aggregate search terms for internal reporting and targeted advertising. LensDirect.com's advertisement delivery system collects visitor information for purposes of product monitoring, product improvement, and targeted advertising. LensDirect.com works with third parties that serve ads for this site.

LensDirect.com also counts, tracks, and aggregates the visitor's activity into our analysis of general traffic flows at LensDirect.com sites (e.g., tracking where traffic comes from and how traffic flows within the LensDirect.com sites). LensDirect.com may merge this information into group data, which may then be shared on an aggregated basis with potential advertisers, research firms, and business partners. LensDirect.com will not disclose your individual identity or personal data. When LensDirect.com does present aggregated information to potential advertisers, research firms and business partners, no one will be able to identify you or contact you.

Security

The information regarding your order is always sent in encrypted format in order to protect against accidental disclosure. As an added safeguard, your credit card information is encrypted on our servers.

Security

The information regarding your order is always sent in encrypted format in order to protect against accidental disclosure. As an added safeguard, your credit card information is encrypted on our servers.

Updating Information

Personal information which you have supplied to us may be changed at any time. You can make the changes by accessing your on line account or by calling customer service at
1-800-LENS-1111 (1-800-536-7111)

Notification of Changes

We may amend our privacy policy at any time. If we make material changes we will prominently post those changes on the site. Aterial changes in our privacy policy will be effective thirty (30) days after the change is posted on our website.

Questions

If you have any questions about this privacy policy, please contact our Privacy Department by mailing us at the address below and including a mailing address for our response.